Editor’s Possibility Award: The Reason Why Cornerstone’s Shaving & Cosmetic Goods Prepare Excellent Gifts for the Man

The Quick Version: foundation stocks and delivers high quality older women seeking young men‘s toiletry items to 170,000+ clients in U.K. their shaving items, cosmetic line, hair-loss remedies, and membership boxes give guys an opportunity to update their particular day programs and groom themselves to check and feel their finest. If you should be buying a particular present for a boyfriend, spouse, pops, or sibling, you’ll be able to scan Cornerstone’s customized razor handles and luxury present cartons for most a few ideas.

My sweetheart and that I was matchmaking just for a couple months whenever his birthday celebration loomed in the schedule. He mentioned i did not have to get him one thing, but i needed to display that I cared. And so I explored the world-wide-web for something useful, satisfying, and personal. After rejecting polo shirts and bottles of cologne, At long last decided on a shaving system.

I realized from up-close knowledge that shaving frequently irritated my personal sweetheart’s skin, and then he struggled keeping their face silky-smooth. We offered him one or two advanced items to help make their daily shaving ritual simpler to manage, therefore we both reaped the pros.

U.K. business person Oliver Bridge established Cornerstone in 2014 to guide men and present them the shaving and skincare products to handle by themselves on an innovative new amount. The corporation concentrates on men’s room comfort, health, and reassurance.

Throughout the years, Cornerstone has actually broadened its range to incorporate everything guys have to take care of by themselves and work out on a clean beginning to the day. The on the web shelves function deodorant, hair-loss treatment options, lotion, multi-vitamins, mouthwash, as well as condoms. Foundation operates off a membership design, so users can tailor a delivery routine and restock their most favorite items month after month or year after year.

Cornerstone has delivered over one million instructions thus far this present year, in addition to crowdfunded business provides brought up a lot more than £8 million.

Vivien Hinds, the PR individual for Cornerstone, mentioned the business’s average client is a “busy working-man who doesn’t have time for you go right to the store.” These men range in age from 18 to 65, and they enjoy having a quality solution like Cornerstone to their rear.

The luxurious present container Can Satisfy All Shaving Needs

The Cornerstone group sets plenty of idea and energy inside brand. They usually have designed skincare products which are vegan-friendly and cruelty-free, plus they’ve produced shaving subscription boxes making it more relaxing for men to maintain their restroom cupboards stocked together with the correct items.

Based on Vivien, 92per cent of customers are guys, and 8percent are ladies who are looking for on their own or on the behalf of the men in their resides.

The luxurious Gift Set is one of Cornerstone’s best items, specially across holiday breaks. The bundle consists of a personalized chrome shaver handle, 6 German designed shaver blades, pre-shave scrub, and various other painful and sensitive cosmetic services and products. The present set also includes a voucher for a discount from the buyer’s basic registration purchase. In that way, the gift is not only a one-time thing as it can encourage a fresh daily hygiene program.

The Cornerstone registration isn’t hard to control online. Clients can customize the time and services and products to fit their requirements, choices, and schedules.

“you won’t ever have to worry about modifying your plan or not having enough stuff or nipping out over the shop,” Vivien stated. “you’ll completely modify it to your self which only makes circumstances uncomplicated in regards to our people.”

Whether you are giving the guy a fully stocked subscription box or a razor handle with his initials about it, you’ll be able to search foundation’s manufacturer product line for revolutionary and good ways to pamper yourself or your own guy. Its fully stocked membership bins, personalized shaver manages, and top quality cosmetic items put individual convenience initial.

Drawing From affiliate suggestions to Launch unique Products

Cornerstone features over 170,000 members. These individuals utilize Cornerstone services and products continuously and offer important comments into group. The business prides by itself on getting people-powered — in the end, it had gotten their beginning through crowdfunding — plus it incorporates customer feedback into their generation procedure.

Because the group aims to release brand-new pharmaceutical products, it utilizes the people so that all of them know what way to simply take and what kinds of products will resonate along with their customers.

“I absolutely love the corporation. First-class services customer service is the best.” — Trustpilot overview of foundation

“We make use of all of our people to test services before we begin them,” Vivian explained. “So, we all know whenever we would produce the final product, we’re producing something that the consumers wish — not what we would like or any other individuals wish. It really is totally member-focused.”

A lot of fb evaluations reflect the pleasure constructed into these products. “these products are brilliant,” mentioned Stephen A. “I’m pleased to say I’m an element of the Cornerstone customer base, and I also’ll be buying more of their products or services in my then box!”

Another Facebook reviewer mentioned Cornerstone’s shaver is actually his all-time ideal. “I’ve been shaving for 32 many years, and I also can rather confidently say, with no doubt, that shave using Cornerstone had been by far the most comfy and gratifying shave I had,” the guy said. “I’m positively pleased with my choice, a decision well-built, albeit any If only I would generated sometime ago.”

In addition to this, 74per cent of Trustpilot ratings rate Cornerstone as outstanding, and another 15% say they are great. “very energizing to have an organization that values customer support,” John composed. “Please keep it up, Cornerstone, and you may have our company for a while.”

Earlier this present year, Cornerstone established treatment options for male erectile dysfunction and hair thinning. Seeking the long term, the team intends to always assist men nationwide by more increasing their particular range of health insurance and health products for men.

Cornerstone at this time has numerous tasks planned, yet it continues to listen to clients to create new tactics and pleasure. “We utilize our very own people’ feedback each step of the means,” Vivien informed you. “We pay attention, we adjust, and now we allow people experiencing heard and appreciated.”

A People-Powered organization Based in main London

Oliver Bridge founded Cornerstone in July 2014 because the guy planned to create a person’s day shaving program less of a discomfort. He sat down at their dining table and came up with a strategy attain high-quality skin-care and shaving products into the arms on the hectic Londoner.

Due to the power of crowdsourcing, his company became fast and became just about the most popular and respectable self-care item vendors in the U.K.

Nowadays, Cornerstone provides a group of 24 passionate and brilliant individuals who are passionate about the business’s goal.

“It’s a good company to be hired for,” Vivien told us. “we are people-powered, so we have outstanding customer support group and great electricity.”

Vivien has worked at Cornerstone for nearly 3 years, and she mentioned she likes the work-hard, play-hard culture within organization. Cornerstone arranges personal activities, including regular happy several hours and mini-golf competitions which get everybody else laughing and having a lot of fun within back many hours.

Team members possess freedom to create unique hrs and work from home on occasion. There is no hierarchical control program. Instead, individuals are trusted to obtain their work completed.

Work maintains an amiable atmosphere with songs playing within the history while every person operates on view format. Occasionally the business produces steak meals or other goodies to boost morale. During significant recreations tournaments, the Cornerstone team will take their own laptop computers in to the kitchen area, set-up a projector, and watch the match even though they work.

“It’s an extremely great tradition and planet to stay,” Vivien stated. “Because we are fairly small, you will find your own effect and just how your work assists the organization. Most people are recognized with their effort besides.”

Cornerstone brings Quality Supplies towards Door

Sometimes it could be difficult to find a great gift for a substantial additional. If you would like think away from polo-shirt package and give him one thing he’s going to utilize each and every day, you should think of purchasing Cornerstone registration box for this unique man that you experienced.

A Cornerstone shaving system is a great gift idea since it enables males to improve their unique shaving encounters. My personal boyfriend appreciated my initiatives to indulge him on his birthday celebration, in which he started making use of pre-shave and aftershave products to soothe shaver burn from his skin. In just a few days, he looked much better, smelled much better, and felt better.

Cornerstone supplies a range of luxury toiletry what to help men take a look their utmost on the next night out. With regards to quality cosmetic, the corporation provides the products.

“a massive focus for us is actually guaranteeing our people are content,” Vivien stated. “These days people are very active, therefore we would whatever we are able to to manufacture their own real time better by automating the restroom for males, whilst continuing to improve top-notch items.”